Real Results, Real Stories

Strategic Media Authority Program for a National Tourism Board

The Challenge

To break through in China’s saturated travel market and establish the destination as a top-of-mind choice for high-value travelers.

Our Strategic Role & Approach

As the retained communications partner, we built sustained media authority through a flagship press event in Beijing.

• Flagship Event Orchestration: Executed a high-level press conference as the centerpiece of an integrated year-round media program.

• Elite Audience Curation: Secured participation from 30+ tier-one travel, lifestyle media, and KOLs.

• Authority Narrative Control: Managed official spokesperson briefings and exclusive interviews to shape the destination’s premium story.

• Omni-Channel Amplification: Extended reach through coordinated content on Weibo and WeChat, ensuring resonance across all platforms.

The Outcome

• Established Premier Authority: Positioned the destination as a leading voice within China’s most influential travel circles.

• Achieved Quality Dominance: Generated widespread, high-tier media coverage that engaged discerning travelers.

• Built a Lasting Foundation: Created a powerful, credible narrative as a sustainable asset for future market communications.

Premium Narrative Launch for a Luxury Island Resort

The Challenge
To define and establish a compelling luxury narrative for a secluded island resort in China’s crowded high-end travel market, directly engaging affluent travelers and justifying its premium positioning.

Our Strategic Role & Approach

As the retained communications partner, we built an integrated ecosystem to own the resort’s luxury story.

• Narrative-Driven Immersion: Executed an exclusive Media & KOL trip, curated to include only storytellers whose personal brand embodied the resort’s premium ethos.

• 360-Degree Amplification: Managed all engagement to foster authentic advocacy, while leveraging owned social channels (Weibo/WeChat) to create a cohesive echo chamber of luxury content.

• Strategic Partnership Curation: Secured and managed high-value collaborations, including celebrity shoots, to visually anchor the aspirational brand message.

The Outcome

• Owned the Luxury Narrative: Established a clear, desirable, and consistent brand story in the Chinese market.

• Achieved Quality Engagement: Generated authentic, high-tier media and influencer coverage that precisely reached the target audience.

• Built Market Foundation: Elevated brand awareness and desirability among affluent Chinese travelers, solidifying the resort’s premium market position.

Strategic Market Immersion Program for an Austrian Company

The Challenge

To navigate a critical first market visit for business leaders and their families—transforming an unfamiliar business landscape, high-stakes meetings, and cultural adaptation into a seamless, productive, and enriching foundational experience.

Our Role & Strategic Approach
As the exclusive on-the-ground partner, we designed and led an integrated program combining strategic business facilitation with cultural immersion.

• Holistic Program Architecture: Designed a multi-city itinerary balancing high-stakes partner meetings with curated cultural experiences for executives and families.

• Seamless Operational Execution: Managed all logistics—transport, accommodation, scheduling—to ensure a flawless and flexible journey.

• Strategic Bilingual Facilitation: Provided real-time interpretation and advisory support during key discussions, bridging communication and cultural gaps.

• Leadership & Family Liaison: Personally accompanied the group, ensuring strategic goals were met while attending to the well-being of all.

The Outcome

• Strengthen Strategic Partnerships: Deepened trust and collaboration with key partners through dedicated, in-person engagement.

• Build a Foundation for Future Confidence: Enabled the team to navigate China with ease, laying groundwork for future operations within a family-inclusive experience.

• Receive a Turnkey Cultural Immersion: Delivered a flawless, culturally rich program that exceeded expectations, meeting both strategic and personal objectives.

China PR Campaign for a Latin American Tourism Authority

The Challenge

To generate maximum market visibility and brand impact for a destination under a focused budget, requiring precision over scale in a competitive media landscape.

Our Strategic Role & Approach

We delivered a high-efficiency campaign focused on strategic media placement and smart influencer collaboration.

• Precision Media Strategy: Developed a targeted plan focusing on high-relevance mainstream and vertical travel media for an exclusive offline showcase.

• Quality-Over-Volume Engagement: Secured and managed a curated group of 15+ key journalists and editors, ensuring deep, quality coverage.

• Integrated KOL Amplification: Executed cost-effective collaborations combining live streaming, professional video production, and strategic content creation to extend digital reach.

The Outcome

• Achieved Strategic Impact: Delivered focused, high-quality media exposure and digital buzz that met all campaign objectives within budget.

• Strengthened Brand Positioning: Enhanced destination visibility and authority across targeted press and digital channels in China.

• Optimized Resource Efficiency: Demonstrated that strategic precision can yield greater ROI than broad, low-impact spending.